Stuff that we are truly proud of
We have worked on a variety of creative projects to bring brand partnerships to life
To bring the Porsche Design brand to life, the concept was to take the insane Porsche 911 GT3R to photograph the car in the futuristic, neon-lit streets of Hong Kong.
The photographer chosen was Thomas Sandfield, an award winning Norwegian cinematographer, and we showcased the images at an exclusive VIP art exhibit / party in the heart of the city.
We helped capture and photograph AOTech's new state-of-the-art race simulator on the outskirts of Paris.
Since the launch, their client base has grown to include being used for the official Le Mans rookie test by the ACO, as well as major car manufacturers for top-secret development work.
For the 2019 Hong Kong E-Prix, local star racer Darryl O'Young took part in the Jaguar I-Pace eTrophy, with electric car charging solutions provider Smart Charge by HKT supporting the effort.
As part of this campaign, "Electric Dreams", a short film featuring the newly-launched Jaguar I-Pace in the stunning streets of Hong Kong, was produced in collaboration with award winning cinematographer Thomas Sandfield.
An ambitious and technologically advanced project, the goal was to showcase the strength of Haier's washing machine motors.
Craft-Bamboo Racing built a racing car powered by motors from Haier washing machines, and we wrote the script for the heavily online focused digital marketing campaign.
It was a global success for Haier's brand objectives, making waves in the automotive media on first arrival. The car then went through a round of performance upgrades, and took to the track at the infamous Nurburgring circuit.
"Electric Dreams" by Thomas Sandfield
A short film produced for Smart Charge HK for the 2019 Hong Kong E-Prix by Thomas Sandfield with Charles Theseira as co-director.
Formula Haier - Driving Into The Future
Craft-Bamboo Racing and Haier created this truly unique race car, powered with Haier washing machines.
Formula Haier - The Nurburgring Test
After performance upgrades were completed, the Formula Haier was taken to be tested at the infamous Nurburgring Circuit in Germany.